Privacy Policy

Last updated: July 2026

This Privacy Policy describes how hoplyfx.com (the “Site,” “we,” “us,” or “our”) collects, uses, and shares your personal information when you visit or interact with our blog. hoplyfx.com is a publication focused on Strongman athletics – we publish articles, training tips, event coverage, and related content. We do not sell products, process payments, or operate an online store.

By using the Site, you agree to the practices described in this policy. If you do not agree, please discontinue use of hoplyfx.com.

1. Information We Collect

We collect information in the following ways:

• Information you provide voluntarily: When you submit a comment on an article or use our contact form, we collect your name, email address, and any message you include. We do not require you to create an account or provide payment details.
• Information collected automatically: When you visit the Site, we automatically collect certain technical data, including your IP address, browser type, operating system, referring URLs, and pages viewed. This information is used for analytics and to improve your experience.
• Cookies and similar technologies: We use cookies, web beacons, and local storage to recognize your browser, remember your preferences, and understand how you use our Site. For more details, see Section 4 below.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To operate, maintain, and improve the blog and its content (Strongman articles, training guides, event news).
• To respond to your comments, questions, or messages submitted via our contact form.
• To analyze site traffic and user behavior through analytics services (e.g., Google Analytics).
• To display relevant advertisements (including personalized ads) through third-party ad networks, as described in Section 5.
• To comply with legal obligations and enforce our policies.

3. Contact Forms & Comments

Contact Form

When you send us a message through the contact form, we receive your name, email address, and the content of your message. We use this information solely to reply to your inquiry. We do not share this data with third parties for marketing purposes.

Comments

Visitors may leave comments on our blog posts. When you leave a comment, we collect the data shown in the comment form (name, email, and comment text) and your IP address and browser user agent string to help spam detection. An anonymized string created from your email address (a hash) may be provided to the Gravatar service to see if you are using it. After approval of your comment, your profile picture (if any) is visible to the public alongside your comment. Your email address is never published.

4. Cookies & Tracking Technologies

Cookies are small text files stored on your device by your web browser. We and our third-party partners use cookies and similar technologies for the following:

• Essential cookies: Required for the basic functionality of the Site (e.g., remembering your cookie consent preferences).
• Analytics cookies: Help us understand how visitors interact with the Site, which pages are most popular, and how users find us. We use Google Analytics, which sets its own cookies. You can learn more about Google’s data practices at Google’s Privacy & Terms site.
• Advertising cookies: Used by third-party ad networks (including Google AdSense) to deliver ads that are relevant to you, limit the number of times you see an ad, and measure ad performance. These cookies may track your visits across different websites. For more details, see Section 5.

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. Please note that disabling certain cookies may affect the functionality of the Site. For more information about cookies, visit allaboutcookies.org.

5. Third-Party Advertising & Personalized Ads

hoplyfx.com uses third-party advertising companies (such as Google AdSense and other ad networks) to serve ads when you visit our Site. These companies may use cookies, web beacons, or other device identifiers to collect information about your visits to this and other websites in order to provide advertisements about goods and services that may interest you.

How ads use cookies/device identifiers: When you see an ad on hoplyfx.com, the ad network may place a cookie on your device or use an existing one. This allows them to recognize your device over time and across different websites, building a profile of your interests. This profile is used to show you personalized ads (also called “interest-based advertising”). Even if you do not see personalized ads, non-personalized ads may still use cookies for frequency capping, aggregated reporting, and combatting fraud.

Opt-out options: You can opt out of personalized advertising from Google by visiting Google Ads Settings. You can also opt out of many third-party ad networks’ use of cookies for personalized advertising by visiting the Digital Advertising Alliance’s opt-out page (aboutads.info) or the Your Online Choices site. Please note that opting out of personalized ads does not mean you will see fewer ads; you will still see non-personalized ads.

Google AdSense: We use Google AdSense to serve ads. Google’s use of advertising cookies enables it and its partners to serve ads based on your visit to our Site and/or other sites on the Internet. You may opt out of personalized advertising by visiting Google Ads Settings. For more information about how Google uses data, please read How Google uses information from sites or apps that use their services.

6. Analytics

We use Google Analytics to understand how visitors engage with our blog. Google Analytics collects information such as how often users visit the Site, which pages they visit, and what other sites they used prior to coming to hoplyfx.com. We use this data to improve our content and user experience. Google Analytics collects your IP address on our behalf, but we do not combine it with other personally identifiable information. You can learn more about Google Analytics’ data practices and opt-out options by visiting Google Analytics’ opt-out browser add-on.

7. Data Sharing & Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your data in the following limited circumstances:

• Service providers: We engage trusted third parties (e.g., hosting providers, analytics services, ad networks) that process data on our behalf. These providers are contractually bound to protect your information.
• Legal compliance: We may disclose information if required by law, court order, or governmental authority, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
• Business transfer: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via a prominent notice on the Site of any change in ownership or use of your information.

8. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this policy, or as required by law. Comments and their metadata are retained indefinitely so we can recognize and approve follow-up comments automatically. Contact form submissions are kept for a reasonable period for customer service purposes, but we do not use them for marketing.

9. Your Rights & Choices

Depending on your location, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request that we correct any inaccurate or incomplete data.
• Deletion: Request that we delete your personal data, subject to certain exceptions.
• Objection / Restriction: Object to or request restriction of processing of your data.
• Data portability: Request a copy of your data in a structured, machine-readable format.
• Withdraw consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of processing before withdrawal.

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within the timeframe required by applicable law.

10. Children’s Privacy

hoplyfx.com is not directed at individuals under the age of 16 (or the relevant age of consent in your jurisdiction). We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal data, we will take steps to delete such information promptly. If you believe a child has provided us with personal data, please contact us.

11. International Visitors

Our Site is hosted in the United States and is intended for a global audience. If you are visiting from the European Economic Area (EEA), the United Kingdom, or other regions with data protection laws, please note that your information may be transferred to and processed in the United States, where data protection laws may differ from those in your country.